What Does Branding Mean To Instructors? If you are a firearms instructor, you are likely operating as a business.  Usually it’s a bare bones operation and you are required to wear a lot of different hats, including owner, operator, accountant, marketing director, scheduler, not to mention the actual job of instructing. If you are focused on…

When was the last time Facebook made you feel good about being on their site? How much worse do you feel using Facebook despite the fact that you know they are unequivocally anti-gun? It’s no secret that Facebook is not friendly towards guns and gun owners. Yet we stay attached to them because we justify…